About MAD.


MAD is a creative agency partnering with businesses to work on all aspects of design, branding, marketing, exhibitions spaces & innovative retail solutions.

Our mission was to create the kind of company we always wanted to work for, doing compelling projects we could be proud of, and partnering with lovely clients who we enjoy collaborating with.  We love MAD ideas, MAD nights out and MAD creative so why wouldn’t everyone else?

The MAD approach starts with getting to know you; we recognise and respond to who you are as a business before tailoring the right solution.  We don’t offer a one size fits all solution for a fixed price but work with businesses to give them what they need whether it be an alternative to an internal marketing department or a partner on special projects.

We love to bring great new ideas to life, reinvigorate brands, make online and offline work together, deliver integrated advertising campaigns, shoot and edit promotional video, produce social media content and deliver world class exhibition spaces that are second to none.  We are lean, flexible, agile and responsive.

The MAD Team.

As a team of seven we have the combined skill set to partner with your business and get results. We’re good people too.


Jamie McMinnis

Managing Director

Jamie’s life revolves around work and family, he can’t get enough of either! Weekends are spent always on the go; if he’s not away in the motorhome mountain biking, you will find him on the golf course, tennis court or in the swimming pool but guarantee his 3 kids will be there having a blast too. At night he’s partial to a beer or few wee gins with his wife Anna and their close friends.

Jamie has a degree in Computer Science and although he hates to admit it, is a bit of a geek at heart! He embraces change and loves to introduce his clients (and workforce) to the latest innovations. With over 15 years’ experience in print, he developed the MAD Creative team to help customers get results with ‘Branded Brilliance’.


Duncan Gleadhill

Creative Director

Approaching the twilight of his rugby playing days, Duncan is still a big follower of the game but 5 aside football has to manage his competitive side. Duncan’s young family is his focus outside work but still enjoys an occasional night out with friends.

Duncan graduated with a degree in Graphic Design and has 12 years working in advertising. He really enjoys working with clients to make sure he understands their needs and get the best out of each project.


Andrew Christie

Senior Designer

When not firmly planted behind a computer screen, Andrew enjoys keeping fit with a bit of gym & five a side football with mates. Andrew is a snowboard fanatic and will do anything to get out on the slopes, whether it’s the pistes in Val-d’Isère or a muddy field in Craigantlet.

After studying for a Foundation Degree in Creative Multi Media at QUB, Andrew went on going on to complete a BDes in Design for Visual Communication at Ulster University, picking up a D&AD accolade along the way. Andrew spent over 11 years honing his skills in the advertising industry and brings a wealth of design and branding experience to the MAD team.


Ian Allen

Design Project Manager

Ian’s creative richness has been influenced to this day by the folklore of Fairies and Giants that were woven into the fabric of his childhood. He has a strong appreciation of a good glass of Irish whiskey at the end of the day which helps nurture and tease out his best ideas. When not working Ian likes to think about keeping fit whilst reading or watching a movie. He is also known, from time to time, to torture his wife and children with his rendition of a few tunes on his Tanglewood TW45 Sundance.

Graduating with a BA in design and with over 14 years working as a creative, Ian has picked up a few tricks along the way. However having the benefit of experience, He now feels as much at ease working on a project with a sketch pad and pencil as he does with a high-spec computer at his disposal.


David Laidlaw

Events Development Manager

With an interest in trying to act younger, you’ll often find David attempting to surf on the North Coast or hold on to the back of a speedboat in Craigavon. When on dry land David enjoys a few drinks at the weekend, hoping Newcastle United don’t get relegated and socialising with friends.

David has a degree in Business Management and an MSc in Events Management, he specialises in event planning and designing exhibition solutions for his clients and enjoys the chaos of running around an exhibition venue.


Adam Bleakly

Digital & Web Developer

With a keen interest in cycling, you’ll often find Adam on his bike building up the miles throughout the countryside, meeting new cyclists, keeping fit, looking for the next challenge and chasing the odd KOM! In the evenings and weekends Adam enjoys discovering new board and card games with his friends.

Adam has graduated in Engineering, Computer Science and Teaching, working in web and digital for over 10 years as a freelancer, corporate and agency web designer/developer. He enjoys working with clients to translate their thoughts and ideas into effective, powerful websites and digital marketing tools.


Robert Hall

Marketing Manager

Petrol head Rob is all about the ‘smiles per gallon’ rather than miles per gallon, often getting up early to drive his favourite roads while most people are still in bed. Summers are spent smashing cricket balls to the boundary (when the rain stays away & he’s not out for a duck).

Rob has a BSc in Communication, Advertising and Marketing and 15 years spent in an automotive plc hasn’t dented his desire for performance cars and exploring what makes them tick over. He loves nothing better than getting under the skin of a brand to develop a killer strategy.


Anna Balfour

Account Manager

With over 12 years’ experience in Account Management, Anna honed the skills required to became a mum after caring for everyone in the studio and looking after Clients!  Outside of work, she spends most of her time running around after her two little girls but still enjoys a good night out.

Anna graduated with a 2:1 (BA Hons) in Account Management from Northumbria University and has over 12 years’ design and advertising experience. Her role is to oversee every aspect of each project, from the initial briefing stage right through to the post-delivery analysis; ensuring that each job is delivered on time, on strategy and on budget.

What MAD Do

Brand Creation & Development

Digital Screens & Bespoke Content

Exhibitions & Trade Shows

Web Design & Development

Bespoke Advertising Campaigns

Large Format Display

In Store Retail Solutions & POS

Social Media Marketing

Traditional & Digital Marketing

Personalised Email Campaigns

Print & Production

Cross Media


Crafted Video Content

Media Buying



the MAD Difference

The difference with MAD is that as part of Minprint we have direct access to the latest digital printing, litho printing & finishing technology alongside the experts behind the machinery.  This allows us to cut out the middleman and maximise the impact of any budget.  Unencumbered by large agency process we can meet tight deadlines and the team you will meet are the people actually working on your account.

The creativity and professionalism at MAD Creative have more than impressed.

Jamie Pallin - Hide & Seek

I have found MAD Creative very professional and insightful. Your team covers all aspects of modern business development using a range of skills that come together to produce results that are clear for all to see!

Sinclair White - AF White

Great Innovative Company, easy to work with and very quick turnarounds.

Andy Davis - Retail 77 / Green Deli

The MAD Creative team quickly understood our needs, developing first class creative from the very outset and within tight timescales across brand design, online assets and print. Working with MAD is an absolute pleasure, it’s like having your own in-house design team – intuitive, responsive and reliable.

Nikki Foster-Irvine - Hyde Park

Montalto have a great working relationship with Minprint & MAD Creative. They have been involved in our signage, posters, promotional material and exhibition stands along with many other elements and we are always fully satisfied with the finished result. By using one agency for numerous projects, there is cohesion between the projects and that is reflected in the products produced. Nothing is too much trouble for their great team and we always feel that we receive their full attention and experience.

Gordon Wilson - Montalto Estate

Working with the guys from MAD Creative is a joy, they are full of design ideas, attention to detail and a huge amount of enthusiasm for design. They are fantastic at listening and interpreting a concept and turning it into a great finished product. Excellent communication and swift turnarounds, you couldn’t ask for more.

Samantha Shannon - Lotus Homes