Brief:
Herbie Frogg produces top quality menswear with fantastic tailoring, great materials and attention to detail that is second to none. The current strategy is to assist their retail partners in promoting the Herbie Frogg brand through social media marketing and in store point of sale material.
MAD Colour were tasked with presenting the seasons clothing range using an in store display unit showcasing the product and creating a Herbie Frogg brand experience within each of the retailers.
The high quality bespoke unit should reflect the brand identity in terms of quality and finish and present the product in a new exciting way within the retailer environment. It should fit with the evolving development of the brand and tie into the social media activity aimed at engaging potential customers through brand and retailer activity.
MAD Solution:
Freestanding display with four open sides to work within fashion retail environments which have general space limitations and almost no available wall space. This solution allows the latest clothing range and accessories to be housed on all sides. The unit was designed to complement the Herbie Frogg brand using quality solid ash construction with upholstered maroon leather matching the brand palette.
With a 43 inch touch screen flush fixed to one side customers are invited to interact with a showcase of that seasons products, promotions and visit the Herbie Frogg website. Dedicated high resolution brand imagery will be displayed when the touch screen is not in use making the kiosk a focal point within a visually noisy retail environment.
