MAD Colour at the BETT Show 2019, ExCeL London

The stand for Text Help was designed, project managed and fitted by the MAD Colour team and had the largest digital screen at the entire BETT Show measuring a massive 5 metres by 3 metres.  Text Help offer a range of assistive technology solutions for education and the workplace across the UK and are a Google for Education partner.

The BETT Show is an education technology trade show, bringing together 850 leading companies, 103 exciting new edtech start-ups and over 34,700 attendees from 131 countries from the global education community.  Although the BETT show took place at the 100 acre venue at ExCeL London from 23rd to 26th January 2019 the planning work began in Belfast long before that. 

From September 2018 MAD Colour began work on what would be a 3 day install starting with the CAD stand designed from the ground up and finished with the team travelling from Belfast with everything safely and securely packed into the back of the MAD Colour van.  As you can see from the pictures the finished stand wowed the London crowds with a 5x3m screen, cut vinyl graphics and high end, white mirror gloss finishes, throughout.

Congratulations to Text Help on a successful show in 2019.  We are looking forward to next year already!

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'An Exact Science'

• Original Concept design
• 3D Visuals & Technical Plan
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• On site Installation & Build


Local client of MAD Colour ‘Andor Technologies’ is part of the Oxford
Instruments Group and put us forward to create this Group stand for their
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The stand was split into 4 to represent different parts of the group and
include a lecture theatre with a 3m x 1.5m LED screen, suspended banner,
demo stations and working areas.

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'The Full Brand Experience'

• Original Concept Design
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The MAD Exhibit team were tasked with creating a show stopping stand to launch the ‘Naked’ brand at the London Plant Based Food Show in 2021. This ‘Foods of the World Market’ stand consisted of an American Diner, Airstream trailer serving British cuisine and Naked Market with foods from around the world.

All of this was created in a day at the London show and shows what’s
possible with an end to end MAD solution designed, manufactured, built and installed by our integrated team.

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'Travel. Build. Exhibit. Repeat'

• Orignal design
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• Customised System build using REX Frame
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• Supplying build plans to international contractors

The brief was to create maximum impact with a minimum footprint and the MAD team nailed it with this compact, robust stand that really punches above its weight and stands toe to toe with international food brands on aworld stage.

The modular system ‘Beach Shack’ was specifically designed to pack into flight cases to be transported on an international tour of exhibitions for innovative local producer Finnebrogue Artisan and they were delighted with the result which made a real splash on every stop.

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'Build it Better for 22'

• Designed to brand guidelines
• 3D Visuals & Technical Plan
• Tailored Joinery
• Screen & Digital Content
• Podcast Studio
• Hot Desking
• Back lit Signage
• Large Format Print
• Overseas Travel
• On site set up & build

Text Help worked with MAD to build it better for 2022 and expand on the brand experience at the BETT Show London. Demonstration areas were expanded, full coffee bar facilities provided and Text Help commissioned a Podcast Studio on the stand itself connecting with not just visitors at the show but with customers across the world.

Screens featured heavily once again with a six panel array and four
sperate work & demo stations. Custom counters, bus stop signage and illuminated acrylic lettering really took the Text Help stand to the next level and we cant wait to build it better once again in 2023!

Bespoke Build

'Build it Better for 22'

• Designed to brand guidelines
• 3D Visuals & Technical Plan
• Tailored Joinery
• Screen & Digital Content
• Podcast Studio
• Hot Desking
• Back lit Signage
• Large Format Print
• Overseas Travel
• On site set up & build


Text Help worked with MAD to build it better for 2022 and expand on the
brand experience at the BETT Show London. Demonstration areas were
expanded, full coffee bar facilities provided and Text Help commissioned a
Podcast Studio on the stand itself connecting with not just visitors at the
show but with customers across the world.


Screens featured heavily once again with a six panel array and four
sperate work & demo stations. Custom counters, bus stop signage and
illuminated acrylic lettering really took the Text Help stand to the next level
and we cant wait to build it better once again in 2023!

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