MAD Colour goes MAD @ The Balmoral Show

Four days in the May sunshine interacting with 120,000 people, catching up with existing customers and meeting new ones; who would say no to that?  It’s not hard to see why the Balmoral Show in Northern Irelands largest event attracting thousands of people every year throughout its 150 plus year history.

So what’s the secret of a having a successful time among the 750 trade stands at the Balmoral Show?  Creativity and innovation plus lots of prior planning and preparation!  MAD Colour, build and print every element of the bespoke trade stands in-house and our customers return to us year after year as they see the benefits of having everything under one roof.

Check out our video and pictures to see the MAD Creations for yourself and contact us anytime to ‘Go MAD’ at your next show or event!

MAD Creations at The Balmoral Show 2019 – Powered by MAD Colour

  • Morellis
  • Finnebrogue
  • Alltech Keenan
  • Orange Order
  • Montalto
  • Translink
  • Gideons
  • CES Quarry Products
  • Tobermore

You might also enjoy

Get in Touch with Our
Print Team


Get in Touch with Our
Digital Team


Bespoke Build

'An Exact Science'

• Original Concept design
• 3D Visuals & Technical Plan
• Tailored Joinery
• Multiple Screens & Digital Content
• Large Format Print
• On site Installation & Build


Local client of MAD Colour ‘Andor Technologies’ is part of the Oxford
Instruments Group and put us forward to create this Group stand for their
Microscience Microscopy Congress show in Manchester.


The stand was split into 4 to represent different parts of the group and
include a lecture theatre with a 3m x 1.5m LED screen, suspended banner,
demo stations and working areas.

Bespoke Build

'The Full Brand Experience'

• Original Concept Design
• 3D Visuals & Technical Plan
• Tailored Joinery
• Screen & Digital content
• Signage Panels
• Printed Flooring
• Large Format Print
• On site Setup & Build

The MAD Exhibit team were tasked with creating a show stopping stand to launch the ‘Naked’ brand at the London Plant Based Food Show in 2021. This ‘Foods of the World Market’ stand consisted of an American Diner, Airstream trailer serving British cuisine and Naked Market with foods from around the world.

All of this was created in a day at the London show and shows what’s
possible with an end to end MAD solution designed, manufactured, built and installed by our integrated team.

Custom System Build

'Travel. Build. Exhibit. Repeat'

• Orignal design
• 3D Visuals & Technical Plan
• Customised System build using REX Frame
• Screens & digital content
• Large Format Print
• Overseas Travel
• On Site Set Up & Build
• Supplying build plans to international contractors

The brief was to create maximum impact with a minimum footprint and the MAD team nailed it with this compact, robust stand that really punches above its weight and stands toe to toe with international food brands on aworld stage.

The modular system ‘Beach Shack’ was specifically designed to pack into flight cases to be transported on an international tour of exhibitions for innovative local producer Finnebrogue Artisan and they were delighted with the result which made a real splash on every stop.

Bespoke Build

'Build it Better for 22'

• Designed to brand guidelines
• 3D Visuals & Technical Plan
• Tailored Joinery
• Screen & Digital Content
• Podcast Studio
• Hot Desking
• Back lit Signage
• Large Format Print
• Overseas Travel
• On site set up & build

Text Help worked with MAD to build it better for 2022 and expand on the brand experience at the BETT Show London. Demonstration areas were expanded, full coffee bar facilities provided and Text Help commissioned a Podcast Studio on the stand itself connecting with not just visitors at the show but with customers across the world.

Screens featured heavily once again with a six panel array and four
sperate work & demo stations. Custom counters, bus stop signage and illuminated acrylic lettering really took the Text Help stand to the next level and we cant wait to build it better once again in 2023!

Bespoke Build

'Build it Better for 22'

• Designed to brand guidelines
• 3D Visuals & Technical Plan
• Tailored Joinery
• Screen & Digital Content
• Podcast Studio
• Hot Desking
• Back lit Signage
• Large Format Print
• Overseas Travel
• On site set up & build


Text Help worked with MAD to build it better for 2022 and expand on the
brand experience at the BETT Show London. Demonstration areas were
expanded, full coffee bar facilities provided and Text Help commissioned a
Podcast Studio on the stand itself connecting with not just visitors at the
show but with customers across the world.


Screens featured heavily once again with a six panel array and four
sperate work & demo stations. Custom counters, bus stop signage and
illuminated acrylic lettering really took the Text Help stand to the next level
and we cant wait to build it better once again in 2023!

Metallic Print Brochures

Silverwood - Corporate Website